Digital Officer at Alert Microfinance Bank

Job Summary

• Digital Marketer at Alert Microfinance Bank is responsible for carrying out marketing campaigns to promote the company and its products.
• He or she plays a major role in enhancing brand awareness into the digital space to drive traffic and acquire leads/customers.

Job Description

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Key Requirements

• Minimum of B.Sc. or its equivalent in Computer Science or related field.
• Minimum of 3 years cognate experience as a Digital Marketer.

Skills:

• Detailed and target oriented
• Excellent team spirit and communications skills
• Excellent Human Relations and Inter-personal skills
• Goal oriented.

Salary
Very Attractive.