Digital & Media Specialist at Terawork

Job Summary:

• We are seeking a creative and experienced Digital and Media Specialist to oversee our digital marketing efforts and manage our online presence.
• The role involves creating compelling content for social media, websites, and newsletters, implementing digital marketing campaigns, and analyzing performance metrics.
• The ideal candidate will have a passion for digital media and a proven track record of driving engagement and growth.

Key Responsibilities:

• Create engaging content to market the company brand, products, and services across various social media platforms.
• Strategically grow social media followership and increase engagement through innovative content and community management.
• Develop and maintain content for the company's websites, blogs, newsletters, and other digital channels.
• Identify and curate digital content that aligns with the organization's objectives and target audience.
• Collaborate with the Head of Business Development to create and implement digital marketing campaigns on social media platforms.
• Produce monthly social media reports to summarize content usage, effectiveness, and key metrics such as engagement rates and follower growth.
• Create graphic elements, icons, and infographics to enhance social media posts and website content.
• Produce photographic and videographic materials for various use cases and purposes, including promotional campaigns and brand storytelling.

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 3 years in digital marketing, social media management, or related roles.
• Strong understanding of social media platforms, digital marketing trends, and best practices.
• Excellent written and verbal communication skills.
• Proficiency in graphic design software and tools (e.g., Adobe Creative Suite).
• Experience with content management systems (CMS) and email marketing platforms.
• Ability to analyze data and metrics to measure the effectiveness of digital campaigns.
• Creative thinking and problem-solving skills.
• Ability to multitask and work effectively in a fast-paced environment.
• Experience with video editing and production is a plus.