Digital Media Manager at PG Consulting limited

Location: Mainland, Lagos

Job Description

• Lead development of company website, mobile app and email / CRM program.
• Possess digital marketing innovation, industry trends, tools and technology, new best practices and digital engagement insights.
• Leads development of Online Ordering platform within strong knowledge of mobile app.
• Drive search strategy (SEM and SEO), aligned with overarching brand strategic priorities.
• Effectively develop, execute, manage and optimize paid search, shopping, display & social media campaigns on time and within budget on major search engines including Google, Bing and various smaller engines.
• Produce and present media planning documents including optimization & testing strategies, forecasting and competitive analyses.
• Produce and present weekly, monthly, quarterly and annual results to management.
• Keep abreast of current trends and the latest technological advances in the digital media space and proactively communicate and implement to internal teams.
• Firm grasp of online media channels including paid and organic search, shopping, display, video, social, email, and affiliate marketing.
• Provide creative direction for banners, text ads, images and landing pages.
• Understanding of various media research tools and how to leverage them for strategic insights
• Advanced presentation and organizational skills.
• Understanding of pricing models (CPA, CPM, CPC, CPL).

CRM:

• Grow the reach and overall effectiveness of our email marketing program including membership list growth / acquisition.
• Data integration / segmentation for email
• Develop long-term CRM strategy including development of loyalty program and cross channel integration.

Data Insights:

• Identify data driven insights that inform marketing strategies and connect with high value audiences to drive traffic and conversions.
• Lead development of data reporting and optimizations

IT Integration:

• Work with internal teams and partner agencies to oversee and monitor ongoing campaign performance, ensuring campaigns are executed properly and are meeting goals.
• Light programming responsibilities related to online ordering platform.

Qualifications

• Bachelor’s degree in related field.
• 5+ years of media and digital planning via agency or in-house client side.
• Experience working with well-known brands and high-profile campaigns.
• A Hard-earned fear of hitting the email send button.
• Retail and or sales experience preferred.
• Excellent analytical, planning and organization skills.
• Improve digital KPIs via a strong analytical mindset.
• Experience writing and optimizing ad copy is a plus.

Creative Skills Required:

• Accuracy and attention to details.
• Excellent skills with design and photo-editing software’s.
• Exceptional creativity and innovative ideas.
• Strong eye for visual composition.