Digital Media Manager at JustBrandit Limited

Job Summary

• The Digital Media Manager is responsible for developing and executing the company's digital media strategy to increase brand visibility, website traffic, customer engagement, leads, and online conversions.
• The role provides strategic direction and supervision for digital content development while overseeing the company's social media platforms, website, SEO, email marketing, digital campaigns, and online customer interactions.
• The Digital Media Manager will work closely with the Content Creator, Creative Team, Business Growth Team, and other departments to ensure that digital activities support the company's commercial and brand objectives.

Essential Job Functions

• Develop and implement digital media strategies across all company brands and digital platforms.
• Manage the organization's digital presence across social media platforms and websites.
• Supervise and provide strategic direction for the creation and publication of digital content, ensuring it is visually compelling, on-brand, SEO-optimized, conversion-focused, and aligned with overall marketing objectives and best practices.
• Set content direction, campaign priorities, publishing standards, and performance expectations for the Content Creator.
• Conduct keyword research and develop SEO strategies to improve organic search visibility, website traffic, and conversions.
• Oversee website content, updates, optimization, and overall user experience.
• Develop and manage email marketing strategies, including newsletters, promotional campaigns, product campaigns, and customer communication.
• Segment and maintain the client database to support targeted and effective email marketing campaigns.
• Monitor email performance, including open rates, click-through rates, leads, and conversions, and continuously optimize campaigns.
• Track and analyze social media, website, SEO, and email marketing performance.
• Generate reports and provide actionable insights and recommendations to management.
• Oversee digital inquiries and online orders generated through the company's website and social media platforms.
• Collaborate with the Creative Team and Copywriters to develop effective digital campaigns.
• Identify new digital marketing opportunities, tools, trends, and platforms that can improve business performance.
• Ensure digital activities contribute to lead generation, customer acquisition, engagement, and revenue growth.