Digital Marketing Specialist at ZACRAC

Job Purpose
We’re a data science company, launching some EdTech solution. We need a digital marketing professional to join the team, who'll:

• Develop strong and innovative digital marketing strategies, using SEO, SEM, PPC, and other techniques to drive traffic to company pages and generate interest in company products and services.
• Liaise with the marketing team to create engaging written, graphic, picture and video content while staying up-to-date on the latest marketing technologies and digital media new trends.

Job Duties

• Develop and implement SEO and PPC strategies
• Develop and implement a concise digital marketing strategy for the organization
• Create and manage link building strategies
• Innovate and present new marketing platforms and strategies
• Develop in relation with the team, engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyse the content success
• Forecast marketing campaign growth and ROI for marketing campaigns
• Manage email and marketing campaigns
• Use Google Analytics, Google AdWords, and other relevant tools
• Drive traffic to company pages
• Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information

Skills and Qualifications

• 1 - 4 Years Experience in Marketing especially Digital Marketing
• SEO
• PPC
• Google AdWords
• Email Marketing
• Strong Written and Verbal Communication Skills
• Strong Leadership Skills
• Team-Oriented
• Digital Marketing Certification is a plus.