Sproxil uses mobile technology to combat counterfeiting and increase brand equity with innovative, consumer-focused product protection and targeted marketing solutions. Its award-winning Sproxil Defenderâ„¢ technology drives revenue and engages consumers at point of sale through brand assurance, fraud protection, and loyalty rewards. Sproxil...
We are looking for an experienced Digital Marketing Specialist to enhance our brand presence and drive lead generation.
Responsibilities
Design all marketing materials, website content, publications, blog posts, and newsletters.
Check for accuracy and ensure adherence to the organization’s brand architecture
Research and develop quality and engaging contents for all company’s social media platforms, campaigns, blog posts, and other public relations activities
Prepare marketing budgets for leads generation and related marketing activities;
Create cost-effective campaigns for the company using digital marketing tools;
Design and implement impactful lead generation campaigns, qualify leads, and transfer them to the sales team
Ensure a consistent look and feel across all Sproxil's public marketing channels that adhere to our branding and style guidelines
Perform industry and market research to support the sales team's efforts, sharpen lead generation campaign focus, and improve lead-to-opportunity conversion yield.
Requirements
Degree in Marketing, Mass Communication or a related discipline
Minimum of 3 years of experience in digital marketing
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