Digital Marketing Specialist at Nile University of Nigeria

We are currently looking to engage a highly competent and result-oriented Digital Marketing Specialist with strong personal & professional integrity to join our dynamic workforce.

Responsibilities

The Digital Marketing Specialist will be responsible for developing and executing robust digital marketing strategies to amplify Nile Digital Business brand visibility and enhance conversion rate, overseeing key initiatives including SEO, SEM, social media campaigns, email campaigns, lead generation and lead nurturing across the funnel.

He/she is expected to;

• Develop and implement comprehensive digital marketing strategies to drive lead generation and customer acquisition.
• Lead a team of digital marketing professionals, overseeing activities related to lead management, nurturing, and conversion optimization while also providing guidance, mentoring, and fostering a collaborative environment.
• Design, execute and oversee targeted campaigns across various digital channels, including social media, email, SEO, and paid advertising, to generate and qualify leads.
• Utilize marketing automation tools to streamline lead management processes and enhance efficiency.
• Collaborate with the Sales teams to align marketing strategies with lead conversion objectives and revenue targets.
• Monitor and analyse key performance indicators (KPIs) to assess the effectiveness of lead generation initiatives and optimize campaigns accordingly.
• Develop and execute comprehensive digital marketing strategies to drive online visibility, traffic, and conversions.
• Analyse, performance metrics and implement data-driven optimizations to achieve marketing goals.
• Collaborate with cross-functional teams to ensure the alignment of digital marketing initiatives with overall business objectives.
• Stay updated on industry trends and emerging digital marketing technologies, recommending innovative approaches to enhance the company's online presence.

Qualification & Experience

• The candidate must have a minimum of bachelor’s degree in marketing, business, or a related field. A master’s degree is advantageous.
• Minimum of 4 years’ cognate experience in a related role.
• Data-driven mindset and creative thinking.
• In-depth knowledge of digital marketing.
• Strong team management and leadership skills.