Digital Marketing Specialist - Lead Generation at Willers Solutions

Job Description

• Design all marketing materials, website content, publications, blog posts and newsletters. Check for accuracy and ensure adherence to the organization’s brand architecture;
• Research and develop quality and engaging contents for all company’s social media platforms, campaigns, blog posts and other public relations activities;
• Manage the company’s digital assets including the social media platforms;
• Monitor and report trends in social media tools, applications, design and strategy as relates to the company’s image;
• Attend marketing meetings on behalf of the company;
• Prepare marketing budgets for leads generation and related marketing activities;
• Create cost-effective campaigns for the company with the use of digital marketing tools;
• Design and implement impactful lead generation campaigns, qualify leads and transfer to the sales team;
• Respond to all inquiries made to the company's primary marketing email, phone, social media accounts and public comment sections globally;
• Conceptualize, design, implement and upgrade innovative lead generation programs leveraging the most current marketing techniques;
• Reliably follow up on all sales and marketing leads in a timely manner;
• Manage external vendors that may be used for certain deliverables from time to time and ensure high-quality work products are delivered within budget and on time;
• Ensure a consistent look and feel across all public marketing channels that adhere to our branding and style guidelines;
• Perform industry and market research to support the sales team's efforts, sharpen lead generation campaign focus and improve lead-to-opportunity conversion yield;
• Manage corporate blog and all social media channels by creating and posting curated content that appeals to company's client and partner base.

Requirements

• B.Sc Degree in Marketing, Mass Communication or related discipline
• A Masters degree or MBA will be an added advantage.
• Digital Marketing Certification in Google AdWords and LinkedIn advertising is required.
• 3 - 4 years experience in Digital Marketing.
• 3+ years of experience running Google Adwords campaigns.
• 3+ years experience running B2B email marketing campaigns.
• 2+ years of experience running LinkedIn advertising campaigns.
• Excellent written and verbal communication.
• Strong content development.
• Exceptional attention to details and accuracy.
• Excellent use of social media platforms: Facebook, Instagram, LinkedIn, YouTube, twitter etc.
• Sound knowledge and application of web and digital marketing technologies (Google Analytics, SEO, WordPress, HTML, UX/UI design principles etc).
• Marketing Analytics.
• Creative and Graphics Designing.
• Researching and Reporting.
• Copy Writing.
• Good team player and self-motivator.