Digital Marketing Specialist at Insidify

JOB SUMMARY

Use appropriate digital tools to support marketing goals and objectives and report on performance of marketing programs.

JOB DESCRIPTION

• Understand business needs and objectives
• Design and execute digital marketing campaigns aligned with business goals. 
• Execute and manage online advertising and media buying on Google display and search network (adwords), LinkedIn Advertising, Facebook Ads Manager and Twitter Advertising. 
• Monitor and manage the company’s digital assets including social media accounts, website, Hubspot, analytics dashboards, and other owned platforms.
• Execute and manage email marketing activities including triggered emails and newsletters.
• Coordinate and execute SEO activities including on-page and off-page optimization. 
• Support digital content creation in line with digital marketing goals (podcasts, webinars, blogs, videos, images, etc).
• Analyse and report on digital marketing campaigns. 
• Monitor and deliver key results and return on investment. 
• Manage digital vendor relationships and deliverables. 
• Apply industry knowledge to interpret data and improve performance.
• Keep abreast of industry news and trends.
• Uphold the company's brand, core values, and culture pillars at all times.

JOB EXPERIENCE

• Proven working experience and expertise in digital media buying, social media and SEO.
• Knowledge of Adwords, Business Manager, LinkedIn Campaign Manager, Keyword research, Hubspot, Twitter Ad Manager, and Wordpress.
• Strong analytical and reporting skills.
• Minimum of 5 years work experience in a digital marketing agency.