Digital Marketing Specialist at Earnipay

• We are seeking a skilled and creative Digital Marketing Specialist to join our growing team.
• The ideal candidate will collaborate with the Marketing Manager to drive customer acquisition, excel in demand generation, and effectively manage social media platforms.
• Your role will involve creating compelling content, analyzing platform metrics, and managing paid media advertising to boost our online presence and customer engagement.

Key Responsibilities

• Develop and implement effective digital marketing strategies for customer acquisition.
• Manage and grow our social media presence across various platforms.
• Create engaging, high-quality content for digital channels.
• Analyze platform analytics to gauge the effectiveness of marketing campaigns.
• Plan and execute paid media advertising strategies.
• Collaborate with cross-functional teams to align marketing strategies with business goals.

Qualifications

• A Bachelor's degree in Marketing, Communications, or related field.
• Proven experience in digital marketing, particularly in fintech or related industries.
• Strong skills in content creation, social media management, and demand generation.
• Familiarity with digital analytics and the ability to interpret and leverage data for strategic planning.
• Experience with paid media advertising and SEO best practices.