Digital Marketing Officer at Trefoil Networks

Unit Marketing

Reports to: Manager, Marketing

Main Function

The Digital Marketing Executive would develop, implement, track and optimize our digital marketing campaigns across all digital channels.  The candidate should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. He/She will work with the commercial team, supporting them to launch campaigns on time and on budget as need arises.

Role Responsibilities

• Plan and execute all digital marketing, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Collaborate with other divisions, creative team and digitalize posts and agreed concepts
• Evaluate emerging technologies.
• Provide leadership and perspective for adoption where appropriate

Competencies/Skills

• Demonstrable experience leading and managing marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Must be abreast with Email marketing, Social media, SMS and SEO Analytics tools like campaign monitor, Facebook, Twitter, Google Adwords campaigns
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

Behavioral Qualities/Other Competences

• Resourcefulness
• Personal integrity and high work ethical standards
• Multi-tasking skills
• Adaptability
• Resilience

Qualifications/Experience

• B.Sc. degree in Marketing, Communication, Sales, Advertising or Business Administration.
• Proven working experience in Digital Marketing
• 2-4 years of experience
• Must Reside in Abuja
• Preferably Female.