Digital Marketing Officer (MSE) at Unified Payment Services Limited

Responsibilities

• Support the development and implementation of digital marketing communications strategies
• Plan digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
• Create winning strategies to grow company social media presence
• Identify trends and derive insights, for spend optimization
• Strong analytical skills to assess the entire customer experience across multiple channels and customer touch points is key
• Collaborate with agencies and other vendor partners to achieve campaign objectives
• Measuring and reporting on the performance of all digital marketing campaigns
• Derive marketing insights and translate to business decision
• Manage CRM integration to overall business objectives
• Channel optimization (Social media, web, email, and others)
• Content development
• Calendar management
• Analytics and reporting
• Identify trends and co-opt into messaging
• Monitor key online metrics to track success
• Liase with marketing, sales, designs and content teams to optimize customer experience and ensure brand consistency
• Any other task as may be assigned.

Requirements

• Candidates should possess a Bachelor's Degree with 5 - 7 years relevant work experience.