Digital Marketing Manager at Zenith Technology

Job Brief

• If you live and breath digital marketing, we want to talk to you. We are looking for a digital manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
• You should have a strong grasp of the current marketing tools and strategies and be able to integrate digital marketing campaigns from concept to execution.
• You will work with our marketing team, supporting team such as graphic designer to launch campaigns on time and on budget.

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Requirements

• Candidates should possess an HND / BSc qualification with 2 - 5 years work experience.
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage and inform
• Solid knowledge of website analytics tools (e.g, google analytics, Netinsight, Omniture, WebTrends)
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement.