Digital Marketing Manager at TalentSquare

About the Role:

• As the Digital Marketing Manager, you'll spearhead innovative digital strategies and campaigns to amplify the global presence of our diverse roster of artists.
• You will be responsible for driving digital growth, revenue optimization, and brand visibility across various digital platforms.

Key Responsibilities:

• Digital Growth Strategy: Devise and execute robust digital strategies aligned with commercial objectives to drive revenue growth across all digital platforms. Constantly identify and capitalize on emerging digital trends.
• DSP and Streaming Optimization: Lead strategic initiatives for streaming platforms, manage digital account partnerships, and orchestrate successful launches of music releases across online streaming platforms.
• Digital and Influencer Advertising: Oversee PPC and social media advertising, craft engaging influencer campaigns, and create activations to generate excitement and awareness for releases.
• Content Management and Audience Development: Develop and implement compelling digital marketing strategies to build artist brand identities globally. Employ SEO tactics, manage web analytics, and strategize multi-channel approaches.
• Social Media and CRM: Lead social media strategies, analyze campaign KPIs, manage community engagement, and cultivate direct partner relationships across major social platforms.
• Data Analytics and Insights: Analyze streaming, sales, and social data to adjust marketing strategies, measure campaign performance, and provide actionable insights to drive continual improvements.

Qualifications

• 7 years of digital marketing experience with at least 2 years in leadership roles.
• Strong analytical skills and proficiency in creating and updating reports.
• Immersed in Afrobeat, hip-hop, Rap, and R&B culture with established relationships in the industry.
• Proven ability to lead cross-functional teams and exceptional project management skills.
• Self-driven with excellent communication skills for diverse audiences.
• Proficiency in Excel, PowerPoint, Photoshop, and collaboration tools.
• Thrives in both team environments and working independently.
• In-depth knowledge of music applications and internet platforms.
• Creativity, innovation, organization, and detail-oriented work ethic.
• Experience in the music industry and project management is a plus.