Digital Marketing Manager at Sweet Sensation

Summary

• Sweet Sensation is seeking an experienced Digital Marketing Manager to lead the company’s digital strategy and drive measurable business growth across all online touchpoints.
• The ideal candidate is strategic, innovative, data-driven, and capable of managing a high-performing digital team.

Key Responsibilities

• Develop and execute a comprehensive digital marketing strategy
• Lead and manage an in-house digital team and external agency partners
• Plan and optimize multi-channel campaigns (SEO, paid ads, email, social, content)
• Monitor digital KPIs, analyze performance, and improve ROI
• Oversee website performance, user experience, and digital asset management
• Manage digital marketing budgets and vendor relationships
• Stay updated on digital trends, technologies, and best practices
• Collaborate with Sales, Product, IT, and other departments to align initiatives.

Requirements

• Degree in Marketing, Communications, Business, or a related field
• Strong experience in digital marketing and performance optimization
• Proficient in analytics tools (Google Analytics, Meta/Ads Manager, SEO tools)
• Proven ability to manage digital budgets and vendors
• Strong leadership, communication, and reporting skills
• Experience executing data-driven marketing campaigns.

What We Offer

• Competitive salary
• Opportunity to shape Sweet Sensation’s digital future
• Fast-paced and innovative work environment.