Digital Marketing Manager at Polo Limited

Responsibilities

• Maintaining our social media presence across all digital channels
• Planning and executing digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Develop and manage website content
• Maintaining our social media presence across all digital channels
• Collaborate with internal teams to create landing pages and optimize user experience
• Generate content for the ecommerce website, weekly emailers and periodic sms blast, flyers, Polo magazine and brochures
• Devising strategies to drive online traffic
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Qualifications

• Bachelor's Degree
• 10 years of marketing experience
• Excellent communication and organizational skills.

Requirements:

• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints.