Digital Marketing Manager at People Capacity Management

Job Summary 

• As a Digital Marketer you should be able to develop and execute innovative digital marketing strategies.
• We need a strategic digital marketer who will be responsible for driving online brand presence, increasing website traffic, and optimizing conversion rates.
• The primary objective is to achieve business goals through effective digital marketing campaigns and initiatives. 

Job Descriptions 

• Develop and implement comprehensive digital marketing strategies to meet business objectives. Conduct market research and competitor analysis to identify trends, opportunities, and target audience preferences. 
• Plan and execute digital marketing campaigns across various channels, including search engines, social media, email marketing, and content marketing. 
• Optimize website and landing pages to improve user experience and drive conversions. 
• Monitor and analyze key performance indicators (KPIs) to measure campaign effectiveness and make data-driven decisions. 
• Collaborate with cross-functional teams to align marketing efforts with overall business goals. 

Job Specifications 

• Bachelor’s degree in marketing, business, or a related field. 
• Must have 2-4 years’ experience as a Digital Marketer, with a focus on strategic planning.
•  In-depth knowledge of digital marketing channels, tools, and best practices. 
• Strong analytical skills and ability to interpret data and insights. 
• Proficiency in digital marketing platforms and analytics tools. 
• Excellent communication and presentation skills