Digital Marketing Manager at Joliepay Digital Services

Job Description

• A Digital Marketer is responsible for planning, executing, and managing digital marketing campaigns and strategies to promote products or services online.
• This role involves leveraging various digital channels, such as social media, email marketing, search engine optimization (SEO), content marketing, and paid advertising, to reach and engage with the target audience.
• The Digital Marketer analyzes campaign performance and adjusts strategies to achieve marketing goals.

Responsibilities

• Digital Strategy Development: Create and execute digital marketing strategies that align with the company's goals and target audience.
• Content Marketing: Develop and curate high-quality content, including blog posts, articles, videos, and infographics, to attract and engage the audience.
• Social Media Management: Manage social media profiles, create and schedule posts, and interact with followers to build brand awareness and engage the audience.
• Email Marketing: Plan and execute email marketing campaigns, including creating and segmenting email lists, designing email templates, and tracking campaign performance.
• Search Engine Optimization (SEO): Optimize website content for search engines to improve organic search rankings and drive website traffic.
• Paid Advertising: Manage and optimize pay-per-click (PPC) advertising campaigns on platforms like Google Ads and social media advertising to increase website traffic and conversions.
• Analytics and Reporting: Monitor campaign performance, analyze data, and create reports to evaluate the effectiveness of digital marketing efforts.
• Conversion Rate Optimization (CRO): Implement strategies to improve website conversion rates and user experience to maximize lead generation and sales.
• Social Media Advertising: Create and manage social media advertising campaigns to reach specific demographics and promote products or services.
• Marketing Automation: Utilize marketing automation tools to streamline marketing processes and lead nurturing.
• Competitor Analysis: Research and analyze competitors' digital marketing strategies to identify opportunities for improvement and innovation.
• Budget Management: Manage digital marketing budgets, allocate resources effectively, and ensure cost-efficiency.

Requirements
Education:

• A Bachelor's Degree in Marketing, Digital Marketing, Business, or a related field is often preferred. However, practical experience and certifications can also be valuable.

Experience:

• Previous experience in digital marketing, with a proven track record of successful campaigns.
• Familiarity with various digital marketing channels and tools.

Technical Skills:

• Proficiency in digital marketing tools and platforms, including Google Analytics, social media management tools, email marketing software, and SEO tools.
• Knowledge of content management systems (e.g., WordPress) and marketing automation platforms (e.g., HubSpot, Marketo).

Soft Skills:

• Strong communication skills, both written and verbal.
• Analytical and data-driven mindset for data analysis and campaign optimization.
• Creativity and the ability to think outside the box for innovative campaign ideas.
• Project management and multitasking skills.

Knowledge:

• Understanding of digital marketing trends and best practices.
• Familiarity with marketing ethics and compliance, including data privacy regulations (e.g., GDPR, CCPA).

Certifications (Optional but Valuable):

• Google Ads and Analytics certifications.
• HubSpot, Marketo, or other marketing automation platform certifications.
• SEO and content marketing certifications.