Digital Marketing Manager at Health Connect 24x7

We are searching for a highly-creative and effective digital marketing manager to lead our marketing team. In this position, you will be responsible for all aspects of our marketing operations. This role will help grow HealthConnect24x7 brand’s influence locally while also increasing brand loyalty and awareness of our existing customers and prospective clients.by developing and maintaining a sustainable marketing communications strategy.

Other duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks. Our ideal candidate is someone with experience in marketing, creativity, and social media management. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.

Responsibilities:

• Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
• Manage the marketing team to develop coordinated marketing content and campaign that can be converted to sales and growth of the business.
• Design team members KPIs in line with organizational objective.
• Develop communications budget and ensure communications plans are achieved timely within budget
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media ads and display advertising campaigns
• Design, build and manage our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights.
• Evaluate important metrics that affect our website traffic, service quotas, target audience and industry.
• Work with your team to brainstorm new and innovative growth strategies
• Use effective analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Update and manage website content as needed.
• Oversee and manage all contests, giveaways, and other digital projects.

Requirements:

• Bachelor’s degree in marketing or relevant field.
• A minimum of 5 years combined experience in a digital marketing, content writing and advertising position.
• In-depth knowledge of various social media platforms, best practices, and website analytics.
• Solid understanding of HTML, CSS, and JavaScript is required.
• Highly creative with excellent analytical abilities.
• Outstanding communication and interpersonal skills.
• Up-to-date on the latest trends and technologies in digital marketing.