Digital Marketing Manager at FMR AGENCY

Job Summary

• We are seeking a Digital Marketing Manager to develop, implement, track, and optimize our client digital marketing campaigns across various channels.
• The ideal candidate is data-driven, creative, and has a deep understanding of current digital marketing tools, strategies, and best practices.
• You will be working closely with the marketing team and other departments to drive growth, engagement, and conversion goals.

Key Responsibilities
Strategy Development & Execution:

• Develop and manage digital marketing campaigns across channels (e.g., Google Ads, social media, email marketing, SEO).
• Set goals, KPIs, and benchmarks for each campaign; monitor performance to optimize strategies.
• Collaborate with content, design, and product teams to create integrated campaigns.

Content & Social Media Management

• Oversee social media strategy and content calendar; manage posting schedules across platforms.
• Develop and curate engaging content for social media channels, email newsletters, and blog posts.

SEO & Website Management:

• Optimize website content and structure for SEO; collaborate with web developers to enhance UX/UI for better conversion.
• Conduct keyword research and use SEO tools to improve organic traffic.

Analytics & Reporting:

• Use tools like Google Analytics, Google Tag Manager, and CRM analytics to measure and analyze campaign performance.
• Prepare weekly/monthly reports on digital marketing KPIs and adjust campaigns based on data insights.

Paid Advertising:

• Manage paid search, display, and social ad campaigns; optimize ad budgets and strategies for maximum ROI.
• Test, analyze, and adjust ad creatives, bids, and targeting to improve performance.

Email Marketing & Lead Nurturing:

• Design and execute email marketing campaigns to nurture leads and engage existing customers.
• Optimize campaigns based on open rates, click-through rates, and conversions.

Requirements

• Bachelor’s Degree in Marketing, Business, Communications, or a related field.
• Proven experience (3-5 years) in digital marketing, with a strong portfolio of successful campaigns.
• Proficiency in digital marketing tools (Google Ads, SEO tools, social media platforms, email marketing platforms).
• Strong analytical skills and experience using web analytics tools (Google Analytics, Google Tag Manager).
• Excellent written and verbal communication skills.
• Ability to multitask, prioritize projects, and manage time effectively.

Preferred Skills:

• Certification in Google Analytics, Google Ads, or similar is a plus.
• Experience with marketing automation platforms (e.g., HubSpot, Salesforce).
• Basic knowledge of HTML/CSS and WordPress.