Digital Marketing Manager at Eat'N'Go Limited

Job Description

• The Digital Marketing Manager is responsible for planning, executing, and optimizing the company’s digital marketing efforts to drive brand awareness, customer acquisition, and revenue growth.
• The role requires a strong mix of strategy and hands-on execution across paid media, social media, content, and digital analytics.
• The ideal candidate should have at least 5 years of solid digital marketing experience with strong exposure to performance-driven campaigns.

Key Responsibilities
Digital Strategy Development:

• Develop and implement effective digital marketing strategies aligned with business goals
• Identify growth opportunities across digital channels
• Translate brand and business objectives into impactful digital campaigns.

Performance Marketing:

• Plan, execute, and manage paid campaigns across Google Ads, Meta (Facebook/Instagram), and other platforms
• Optimize campaigns for ROI, conversions, and customer acquisition
• Monitor and analyze campaign performance to improve efficiency.

Social Media Management:

• Oversee all social media platforms and ensure consistent brand presence
• Develop engaging content strategies to drive audience growth and engagement
• Work closely with creative teams to produce relevant digital content.

Content & Campaign Execution:

• Lead end-to-end execution of digital campaigns
• Manage content calendars and ensure timely delivery of marketing materials
• Collaborate with design and content teams for campaign assets.

SEO & Website Management:

• Oversee SEO strategy and implementation to improve search visibility
• Ensure website content is optimized for performance and user experience
• Work with developers/agencies to enhance digital platforms

Analytics & Reporting:

• Track, analyze, and report on key digital marketing metrics
• Provide actionable insights based on campaign performance
• Use data to drive continuous improvement and decision-making.

Vendor & Agency Management:

• Manage external digital agencies, freelancers, and vendors
• Ensure delivery quality, timelines, and alignment with objectives.

Qualifications

• Bachelor’s Degree in Marketing, Communications, IT, or related fields
• Minimum of 5 years’ experience in digital marketing or related roles
• Strong hands-on experience with paid media and social media management
• Proven track record of managing successful digital campaigns
• Experience in fast-paced industries such as FMCG, retail, QSR, or tech is an advantage
• Up-to-date with the latest trends and best practices in online marketing and measurement.