Digital Marketing Manager at CED Africa

PRINCIPAL DUTIES AND RESPONSIBILITIES

DIGITAL MARKETING

• Develop marketing strategies that align with the organisation's business goals
• Plan digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights’
• Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising
• Manages annual online marketing budget adhering to strict efficiency guidelines for performance-based tactics maximizing key opportunities for brand-building activities

ONLINE RETAIL SALES

• Work with the sales team to identify opportunities for new markets and growth.
• Coordinate with the sales team to revise pricing and sales incentive plans to achieve online marketing goals.
• Perform up-selling and cross-selling of products to clients online .
• Manages the e-Commerce marketing calendar for CED
• Identify and develop new business opportunities and business relationships which result in the achievement of increased revenue, profitability and market share for CED
• Monitor the online competitive environment and implement improved content accordingly.

ONLINE CUSTOMER EXPERIENCE MANAGEMENT

• Support clients on their customer experience and digital transformation journeys.
• Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimise user experience.
• Build and maintain relationships between CED and client teams/stakeholders online.
• Champion opportunities to consistently Improve the CED customer service experience online.
• Drive customer retention, reduce churn, and increase customer satisfaction.
• Partner with Consumer Services to ensure the fulfillment of goods and services ordered via the e-commerce channel and ensure high level of customer satisfaction and business efficiency.

WEB AND E-COMMERCE MAINTENANCE

• Partner with the Web Development team to ensure user experience of the website including site navigation, content development, checkout funnel and promotional campaigns are aligned with key e-Commerce retailers.
• Identify operational areas for improvement and take appropriate action
• Performs User Acceptance Testing and QA on new technical releases

FINANCIALS

• Responsible for delivering sales revenue targets for the assigned CED offline Retail Store.
• Responsible for the operations and profit targets of the store by ensuring product costs are managed effectively and within budget
• Responsible for meeting and surpassing the weekly & monthly CRM sales targets for the retail store including but not limited to DEMO Presentation, Consulting, and Closing deals/accounts.

ORGANISATIONAL CAPACITY

• Continually build industry competence through CEDIA CEU and OEM specific training including but not limited to Alarm.com, Lutron RA2 Select, Sonos, Dalalock & QOLsys.