Digital Marketing Lead at Fazsion

Responsibilities:

• Planned and execute all website, SEO/SEM, database marketing, email marketing, social media marketing, and display advertising campaigns.
• Launch paid advertising campaigns through Google Ads, Facebook, Instagram, etc to increase qualified leads and brand awareness
• Identify trends and optimize website performance.
• Assist in the formulation of strategies to build a lasting digital connection with our audience
• Use advanced metrics to measure the success of a marketing campaigns
• Implement email marketing campaigns to nurture leads and our customers
• Perform keywords research, and keyword mapping and looked for areas where we could take advantage
• Measure and report on digital traffic and performance using a variety of web analytic tools
• Carry-out search engine optimization on our website to increase reach and online visibility
• Continuously optimize paid advertising campaigns to maximize ROI
• Manage the company’s social media handles
• Assist in developing and executing projects and events to create content
• Plan and monitor the company presence on the website and all social media handles
• Brainstorm and implement experiments and conversion tests

Requirements:

• Candidates should possess a BSC/HND degree 
• Proven 3+ years of experience in Digital Marketing
• Experience with social media, Google Ads Email Campaigns, and SEO/SEM
• Computer skills include PowerPoint, Word, MS Excel, Canva
• Excellent understanding of digital marketing concepts and best practices
• Self-motivated with the ability to work independently and collaboratively
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills

Presentation Skills: The ability to develop a story based on data to present to internal and external team members.

Reporting: Consistently report on campaign performance to the Line manager.

Teamwork: Work across all departments to achieve common goals.

Results Oriented: Have a clear sense of company, team, campaign, and personal goals. Develop a path toward each and demonstrate progress toward results on a regular basis

Skills

• B2B Marketing - ability to understand the difference between B2B and B2C marketing 
• Copywriting/Storytelling using visuals
• Digital Marketing - FB, Instagram & Twitter, Linkedin and TikTok
• Tech Savvy/Knowledge of Tech Sector - understanding trends and how it applies to our business, 
• Branding/PR