Transatlantic School of Management is a leading educational institution that bridge the learning and capacity gaps in individuals and organizations across the world most especially in the continent of Africa. TSM deliveres cutting-edge training programmes to equip professionals for the world of works and those intending to re-invent their careers for the fut...
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Develop and implement digital marketing strategies to promote TSM’s courses, webinars, and other educational offerings.
Create and manage online advertising campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and more.
Conduct keyword research, SEO, and content optimization to enhance organic reach and visibility.
Collaborate with the content and design teams to create compelling marketing materials, including landing pages, email campaigns, and social media posts.
Monitor and analyze the performance of digital marketing campaigns, providing insights and recommendations for optimization.
Utilize data-driven strategies to target and retarget potential participants, driving enrollment and revenue growth.
Stay updated with the latest trends and best practices in digital marketing, particularly in the education sector.
Requirements
Sufficient experience in digital marketing, particularly in the educational industry, with proven results in revenue generation.
Proficiency in using digital marketing tools and platforms, including Google Analytics, Google Ads, Facebook Business Manager, and SEO tools.
Strong analytical skills with the ability to interpret data and make strategic decisions.
Experience in managing online advertising budgets and optimizing ROI.
Excellent written and verbal communication skills.
Ability to work independently, manage multiple projects, and meet deadlines in a remote work environment.
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