Digital Marketing Executive at Robeck Locks Ltd

Location: Amuwo Odofin, Lagos

Job Summary

• The Digital Marketing Executives will be directly responsible for the Management of all the online presence of the company i.e website, online ads, PPC Campaigns, Social Media, Google ads, etc.

Job Description

• Plan and execute all digital marketing, including SEO/SEM, email, social media, Google AdWords, and display advertising campaigns.
• Design, build and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize speed and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Plan, execute and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize the user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Instrument conversion points and optimize user funnels.
• Ability to measure report performance of all digital marketing campaigns, and assess against goals (ROI and KPI).
• Ability to supervise, build, and implement all digital marketing strategies within the organization. The Digital marketer is responsible for converting website visits into sales and introducing special deals.
• Provide creative ideas for content marketing and update website
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.)
• Amplify and maintain a solid online presence across all of the Company’s social media channels (Instagram, Facebook, Twitter, Pinterest, Tiktok and YouTube, etc.)
• Market products on different online stores e.gJumai, Konga.
• Advertise products on various online platforms eg Jiji,

Skills and Experience Required

• Minimum of HND in Marketing, Sales, IT-related field
• Excellent command of the English language
• A minimum of 2 years sales/ marketing experience
• Candidate must be social media savvy, possess good customer skills, and ability to sell and convince clients
• Strong planning and people management skills
• Knowledge of social media management tools
• Knowledge of online marketing and a good understanding of major marketing channels
• Positive attitude, detail, and customer-oriented with good multitasking and organizational ability
• Practical knowledge in the use of Adobe Photoshop or Corel Draw is an added advantage
• Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions
• the candidate must demonstrate extensive social media experience
• The individual must have a keen eye and great attention to detail
• Excellent written and oral communication skills are a MUST.

Salary
N50,000 - N90,000 Monthly, depending on experience.