Digital Marketing Executive at Dana Group

About the Role

• We’re looking for a hands-on Digital Marketing Executive to own and grow our online presence.
• If you live for campaigns, love digging into data, and know how to turn clicks into customers, this role is for you.
• You’ll work onsite with the marketing team to plan, execute, and optimize campaigns across paid, organic, and social channels.

Job Description

• Manage Campaigns: Plan and run Google Ads, Meta Ads, LinkedIn Ads, and other paid campaigns with clear ROI targets.
• Own Social & Content: Develop content calendars, write copy, and coordinate with design to grow engagement across Instagram, LinkedIn, X, and Facebook.
• SEO & Website: Work on-page SEO, keyword research, and collaborate with web dev to improve site performance and conversion rates.
• Analytics & Reporting: Track KPIs in GA4, Meta Ads Manager, and Google Ads. Prepare weekly/monthly reports with insights and next steps.
• Email Marketing: Set up and optimize email flows, newsletters, and automations using tools like Mailchimp/Klaviyo.
• Market Research: Keep tabs on competitors, trends, and audience behavior to find new growth opportunities.

What We’re Looking For

• Bachelor’s Degree in Marketing, Communications, Business, or related field. Relevant certifications are a plus.
• 3-5 years of experience in digital marketing
• Hands-on experience with Google Ads, Meta Ads Manager, and Google Analytics
• Strong copywriting skills and an eye for what makes content perform
• Familiarity with SEO tools like SEMrush, Ahrefs, or Google Search Console
• Data-driven mindset – you make decisions based on numbers, not guesses