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The genesis of The Concept Group was initially borne from a functional and structural approach, simply delivering better effectiveness through shared services of back office functions for its more market facing organizations.
As the organization grew, the Group along with its member subsidiaries have evolved to embody much more. As a tested guiding light,...
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Plan and oversee the execution of all aspects of our digital marketing department including our SEO/SEM,
marketing database, email and display advertising campaigns.
Measure, report and evaluate all relevant metrics (performance, website traffic, service quotas, target audience psychographics, behavioural patterns as well as customer engagement and retention) of all digital
marketing campaigns, and assess against goals (ROI and KPIs)
Identify the latest trends, insights and technologies affecting our industry to optimize spend and performance
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Brainstorm and implement new and creative growth strategies, providing thought leadership and perspective for adoption where appropriate
Coordinate with advertising and media experts to improve marketing results.
Collaborate with internal teams to create landing pages and optimize user experience
Develop and monitor campaign budgets.
Prepare accurate reports on marketing campaign’s overall performance.
Assist with overseeing and managing all contests, giveaways, and other digital projects.
Bachelors / Master’s degree in Marketing or relevant field.
A minimum of 3 years’ experience in a digital marketing or advertising position.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Demonstrable experience leading and managing SEO/SEM, marketing database, email, best practices, website analytics tools, social media and/or display advertising campaigns
In-depth knowledge of various social media platforms, best practices, and website analytics.
Experience in setting up and optimizing Google Ad words campaigns
Highly creative with excellent analytical abilities.
Outstanding communication and interpersonal skills.
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends, technologies and best practices in online/digital marketing.