Digital Marketing Executive at The Concept Group

Duties & Responsibilities

• Plan and oversee the execution of all aspects of our digital marketing department including our SEO/SEM,
• marketing database, email and display advertising campaigns.
• Measure, report and evaluate all relevant metrics (performance, website traffic, service quotas, target audience psychographics, behavioural patterns as well as customer engagement and retention) of all digital
• marketing campaigns, and assess against goals (ROI and KPIs)
• Identify the latest trends, insights and technologies affecting our industry to optimize spend and performance
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Brainstorm and implement new and creative growth strategies, providing thought leadership and perspective for adoption where appropriate
• Coordinate with advertising and media experts to improve marketing results.
• Collaborate with internal teams to create landing pages and optimize user experience
• Develop and monitor campaign budgets.
• Prepare accurate reports on marketing campaign’s overall performance.
• Assist with overseeing and managing all contests, giveaways, and other digital projects.

Job Requirements

• Bachelors / Master’s degree in Marketing or relevant field.
• A minimum of 3 years’ experience in a digital marketing or advertising position.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, best practices, website analytics tools, social media and/or display advertising campaigns
• In-depth knowledge of various social media platforms, best practices, and website analytics.
• Solid understanding of HTML, CSS, and JavaScript is required.
• Experience in setting up and optimizing Google Ad words campaigns
• Working knowledge of HTML, CSS, and JavaScript is required
• Highly creative with excellent analytical abilities.
• Outstanding communication and interpersonal skills.
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends, technologies and best practices in online/digital marketing.