Digital Marketing Executive at Arewa Trade and Investment Promotion Council

JOB SUMMARY:

Digital Marketing Executive At Arcade British International Academy, Abuja

We are seeking a highly skilled and experienced Digital Marketing Executive to lead our digital marketing efforts, increase our online presence, and establish our school as one of the most digitally visible school with a difference in Nigeria.

KEY RESPONSIBILITIES

• Develop and implement a comprehensive digital marketing strategy to achieve school goals
• Manage and optimize our website, social media, and online platforms
• Create and curate engaging content (text, images, videos) for digital channels
• Execute email marketing campaigns and newsletters
• Analyze and report on digital marketing metrics (traffic, engagement, conversion)
• Stay up-to-date with digital marketing trends and best practices
• Collaborate with departments to integrate digital marketing into overall strategy
• Manage digital marketing budget and resources
• Establish and manage a digital learning channel to create a strong and robust online learning community.

REQUIREMENTS:

• Bachelor's degree in Marketing, Communications, or related field
• 3+ years of experience in digital marketing, preferably in education
• Proven track record of success in digital marketing campaigns
• Strong knowledge of digital marketing channels (SEO, PPC, social media, email)
• Proficiency in digital marketing tools (Google Analytics, AdWords, Facebook Ads)
• Excellent content creation and copywriting skills
• Ability to work independently and collaboratively
• Strong analytical and problem-solving skills
• Experience with website management and content management systems

ADDITIONAL REQUIREMENTS:

• Experience in the education sector is an advantage
• Knowledge of Nigerian digital marketing landscape and trends
• Familiarity with graphic design and video editing software
• Strong understanding of brand management and reputation
• Ability to work under pressure and meet deadlines