Digital Marketing Executive at Alan & Grant

Location: Port Harcourt, Rivers
Industry: Hospitality

Job Summary

• The Digital Marketing Executive will work closely with the Assistant General Manager E-commerce, to drive key digital sales and marketing related activities, will interface across multiple departments.
• The Digital Marketing executive will plan, direct, and coordinate digital e-commerce sales and marketing activities, and will play a key role towards the growth of the company.

Duties and Responsibilities

• Design and oversee all aspects of digital marketing e.g. online marketing database, email, and display advertising campaigns
• Track and report the group’s e-commerce activities periodically
• Drive exposure of product offerings across various BUs via App and loyalty cards
• Conduct online surveys to determine and anticipate changes in customer demand patterns
• Keep up to date with industry trends and conduct competitor social media research
• Optimize websites and other advert platforms for e-commerce growth
• Compile statistics relating to customer service performance, analyse data, identify key improvement areas, and generate required reports
• Liaise with business units identify issues and work with business unit heads and deploy required changes
• Manage website, App, and loyalty card downtime emergencies, and engage key vendors to ensure standards are met
• Oversee payment issues, point redemption and allocation and chargeback queries, ensuring that losses are recovered as required
• Work with accounts and management team to set budgets, monitor spending, and process payroll and other expenses
• Plan, schedule, and promote office events, including meetings, conferences, interviews, orientations, and training sessions
• Manage against financial objectives, anticipate requirements, support budget preparation; manage expenditures; monitor costs and analyse variances
• Build new and expand existing skills of line management
• Maintain professional networks, facilitate development of technical knowledge, benchmark against professional standards; review professional publications; establish personal networks
• Maintain a safe and secure work environment and develop personnel growth opportunities
• Proactively manage online crisis situations online
• Ensure group online broadcast messages are in tandem with the group’s strategic intent and direction
• Oversee special projects and track progress. Complete special projects, organize and coordinate data sharing, plan, and schedule meetings, and monitor results
• Improve program and service quality, devise new applications; update procedures; and evaluate system results
• Work with the marketing team to optimize websites and other advert platforms

Requirements

• 5+ years of work experience, with experience in a similar position, designing and implementing digital marketing initiatives, leading digital marketing activities, managing multiple stakeholders, coaching and mentoring, communication processes, and promoting systems improvement, reporting
• Bachelor's degree in Marketing or from related fields with a minimum of Second Class Upper
• Advanced degrees such as a Master’s degree is highly desired and provides an additional advantage  
• Prior experience, and proven track record of working in an e-commerce environment, budget management, and engaging with multiple internal and external stakeholders
• Excellent oral and written communication, time management, leadership and employee development skills working in a matrix reporting environment, preferably within the oil and gas environment
• Exceptional database management skills, with a strong background in all Microsoft Office programs: Word, Excel, PowerPoint and Outlook for business communications
• Vendor management experience, project and program management experience, and community relations experience within the oil and gas