Digital Marketer at Terawork

Job Responsibilities:

• Devise and implement search engine optimization (SEO) and pay-per-click (PPC) strategies.
• Create and manage link-building and content marketing strategies.
• Develop and maintain a social media presence.
• Develop engaging online content including blog articles, videos, graphics, and ads
• Monitor and analyze content click-through rates.
• Forecast marketing campaign growth and return-on-investment (ROI) and report these to leadership.
• Manage and write copy for email and social media marketing campaigns, among others.
• Research advertising trends and competitors’ pricing and products
• Contact, interview, and hire graphic artists, web designers, videographers, etc. to create unique, engaging content.
• Use Google Analytics, Google AdWords, and other relevant digital marketing tools.
• Devise new ways of driving traffic to the company website/s. Regularly maintain and update the user journey on the website as required.
• Stay abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies when developing campaigns, and update current campaigns.

Required Qualifications:

• 3+ Years of Experience in Digital Marketing
• Bachelor's degree in marketing, business or any other course
• Knowledge of Graphics, video, picture editing software would be an added advantage.
• A passion for business and closing of sales
• Experience in interiors or home essentials will be an added advantage
• Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
• Demonstrable experience in marketing data analytics and tools
• Solid computer skills, including MS Office, marketing software (Adobe Creative Suite and CRM) and applications (Web analytics etc.)
• Knowledge of HTML, CSS and web development tools
• Well-organized and detail-oriented
• Exceptional communication and writing skills
• Commercial awareness partnered with a creative mind
• Passionate and willingness to learn about company products and services ·
• Attention to detail with excellent problem-solving and organizational skills.