Digital Marketer at Tempkers Limited

Job Description

• Develop and manage digital marketing campaigns
• Manage organization’s website
• Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc
• Track the website traffic flow and provide internal reports regularly
• Fix any error in online content and arrange webinars and webcasts
• Attend networking events and product launches.
• Identify new digital marketing trends and ensure that the brand is in front of the industry developments.
• Work on SEO of the website pages.
• Edit and post content, videos, podcasts, and audio content on online sites.
• Promote company’s product and services in the digital space.
• Creating and executing SMS, and email-based marketing campaigns.
• Develop, implement, and manage marketing campaigns that promote the products and services of a company.
• Enhance brand awareness in the digital space.
• Drive website traffic and acquire leads.
• Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.
• Conduct on-site and off-site analysis of company in various industries.
• Compile performances report using Google Analytics program.
• Keep attention to the updates of Google’s Algorithm.
• Contribute to the company’s blog for on-page and off-page optimization.
• Conduct keyword research according to the latest keyword research strategies
• Tracking conversion rates and making improvements to the website.
• Utilising a range of techniques including paid search, SEO and PPC.
• Overseeing the social media strategy for the company.
• Managing online brand and product campaigns to raise brand awareness.
• Managing the redesign of the company website.
• Improving the usability, design, content and conversion of the company website
• Responsibility for planning and budgetary control of all digital marketing
• Evaluating customer research, market conditions and competitor data.
• Review new technologies and keep the company at the forefront of developments in digital marketing.

Requirements

• Experience managing PPC, SEO and Affiliate programs.
• Strong understanding of current online marketing concepts, strategy and best practice.
• Experience in ecommerce, SEO, PPC, Email marketing, and social media.
• Previous experience in a similar digital marketing role.