Digital Marketer at TalentPool Nigeria

Responsibilities

• Launch paid advertising campaigns through Google Ads, Facebook, Instagram, etc. to increase qualified leads and brand awareness
• Optimize organic and local traffic using SEO
• Research advertising trends and conduct market research to inform campaigns
• Assist in the formulation of strategies to build a lasting digital connection with our audience
• Assist in developing and executing projects and events to create content
• Plan and monitor the ongoing company presence on our website and social media channels
• Implement email marketing campaigns to nurture leads and our customers
• Continuously optimize paid advertising campaigns to maximize ROI
• Measure and report on digital traffic and performance using a variety of web analytic tools
• Brainstorm and implement experiments and conversion tests
• Maintain partnerships with media agencies and vendors.

Requirements

• Candidates should possess a Bachelor's Degree qualification
• Proven 3+ years of experience in Digital Marketing
• Experience with social media, Google Ads Email Campaigns and SEO/SEM
• Computer skills include PowerPoint, Word, MS Excel, Canva
• Excellent understanding of digital marketing concepts and best practices
• Self-motivated with the ability to work independently and collaboratively
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills
• WordPress experience is a plus!
• Presentation Skills: The ability to develop a story based on data to present to internal and external team members.
• Reporting: Consistently report on campaign performance to the immediate manager.
• Teamwork: Work across internal and external teams to achieve common goals.
• Decision Making: Gathering and examining data to choose a course of action and make recommendations to the immediate manager
• Communication: Ability to communicate clearly with teammates and managers to convey campaign information, progress and needs.
• Results Oriented: Have a clear sense of company, team, campaign, and personal goals. Develop a path toward each and demonstrate progress toward results on a regular basis.