Digital Marketer at Substrat Limited

Responsibilities
Digital Strategy:

• Develop and execute comprehensive digital marketing strategies to drive online traffic and engagement.
• Stay abreast of industry trends and emerging digital platforms to keep the company at the forefront of digital marketing.

Content Creation and Management:

• Create and manage engaging content across various digital channels, including website, social media, email, and blogs.
• Collaborate with the design team to develop visually appealing and effective multimedia content.

SEO and SEM:

• Implement SEO strategies to improve the company's search engine rankings and visibility.
• Manage and optimize paid advertising campaigns, ensuring efficient use of budget and maximizing ROI.

Social Media Management:

• Plan, create, and execute social media campaigns to increase brand awareness and engagement.
• Monitor social media trends and implement strategies to grow the company's social media presence.

Email Marketing:

• Design and execute targeted email marketing campaigns to nurture leads and maintain customer engagement.
• Analyze email campaign performance and make data-driven recommendations for improvement.

Analytics and Reporting:

• Utilize analytics tools to measure the performance of digital marketing efforts.
• Prepare regular reports on key performance indicators (KPIs) and provide insights for optimization.

Conversion Rate Optimization (CRO):

• Identify opportunities for website and landing page optimization to improve conversion rates.
• Conduct A/B testing and implement changes to enhance user experience and drive conversions.

Digital Advertising:

• Manage digital advertising campaigns on platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
• Optimize ad targeting and creative elements to achieve campaign objectives.

Qualifications

• Bachelor’s Degree in Marketing, Digital Marketing, or a related field.
• 2 - 3 years work experience.
• The ideal candidate should have experience in social media, digital and field marketing.
• Proven experience in digital marketing, with a strong portfolio of successful campaigns.
• Proficient in using digital marketing tools and platforms, including Google Analytics, SEO tools, and social media management tools.
• Strong understanding of SEO principles and best practices.
• Excellent written and verbal communication skills.
• Creative thinker with a strategic mindset and the ability to analyze data to inform decisions.
• Familiarity with graphic design tools is a plus.