Digital Marketer / Social Media Manager at Amy Consulting

Key Responsibilities:

• Plan, develop, and implement comprehensive digital and social media strategies to drive brand awareness, leads, and sales.
• Create, curate, edit, and schedule content for various digital platforms and social media channels, including developing content calendars.
• Design and execute paid advertising campaigns on social media platforms and manage email marketing campaigns.
• Act as the online voice of the brand, fostering community, engaging with followers, and managing online customer interactions.
• Track, measure, and report on key performance indicators (KPIs), using web analytics and other advanced metrics to analyze campaign success and identify areas for improvement.

Key Requirements:

• A Bachelor's degree in Marketing, Communications, or a related field is often required.
• Deep understanding of major social media platforms (e.g., Instagram, Facebook, LinkedIn, X, TikTok) and their algorithms.
• Previous years of experience managing social channels and digital campaigns.
• Experience with social media scheduling, content planning, and analytics tools.
• Ability to develop engaging and innovative content and campaigns.
• Good understanding of branding principles to ensure consistent messaging.