Digital Marketer / SEO Specialist at Wazobia Technologies

Job Description

• Wazobia Technologies is looking for a versatile Digital Marketer. Your major duties will be to liven up our brand, cultivate and build partnerships, and promote our company across all digital channels.
• You must have prior experience in a related digital function and be knowledgeable about AdWords, SEO, and CRM.
• You will be developing shareable material suitable for particular networks, keeping an eye on and participating in pertinent social debates, managing the company's social media presence, particularly on LinkedIn, tracking, and measuring.
• We need someone who can persuade both internal and external stakeholders to embrace our vision while also being analytical, strategic, and determined.
• For someone with experience in developing, implementing, and optimizing digital campaigns and who appreciates working in a fast-paced setting where their skills could actually make a difference, this is an excellent opportunity.

Responsibilities

• Implementing the digital marketing strategy
• Delivering the SEO strategy to drive traffic and revenue
• Creating engaging content for all digital channels and copywriting with backlinks
• Social Media Optimization and Monitoring SEO performance
• You will have experience in a digital marketing communications role and a proven track record of producing engaging digital content.
• Interpret and apply analytics and audience insight. You will have a strong understanding of digital channels, including SEO, PPC and paid advertising, and be able to test outcomes to improve user journeys.
• Developing and implementing digital marketing strategies, including social media advertising, email marketing, display ads, Search Engine Optimisation (SEO), Search Engine Marketing (SEM) and Pay Per Click (PPC)
• Lead generation, Recruit database using lead generation
• Increase traffic, Tracking and reporting, Achieve agreed KPIs, Blogs, social media, PPC
• Implementing PR strategy
• Building and maintaining a brand’s presence across multiple social media channels
• Creating, executing and monitoring marketing campaign budgets
• Collaborating with media and sales teams to improve marketing results
• Measuring key performance metrics, including website traffic, audience engagement, service quotas, bounce rate and ad spend return on investment
• Preparing reports on the performance of marketing campaigns
• Using advanced analytics software to identify customer touchpoints and assess end-to-end customer experience across diverse digital channels. Ensure content is informative and appealing
• Automate distribution of content on all platforms ( Linkedin, Medium, Instagram, Twitter, etc.)
• Competitor research via benchmarking
• Email Marketing campaigns, newsletter
• Grow/explore relevant audiences for the company’s blog, website, and landing pages
• Create/optimize landing pages and conversion rates
• Run and prepare email campaigns
• Preparation of social media plan, content & visuals as well as automation
• Grow newsletter subscriptions
• Keyword analysis
• Link building in specific markets
• Lead and/or collaborate on micro sites, landing pages, and main site refreshes

Our Employee Rewards and Benefits includes:

• A casual leave entitlement
• Access to Health maintenance organization (after 3 months probation)
• Contractual sick pay
• Flexible working schemes
• Free onsite parking
• Free lunch
• A modern working environment
• Staff social events