Digital Marketer at Proforce Limited

Job Summary

• We are seeking a creative and results-driven Digital Marketer to develop, manage, and optimize our online marketing campaigns.
• The ideal candidate will be responsible for increasing brand visibility, driving online traffic, and growing sales through innovative digital strategies.

Key Responsibilities

• Develop and execute digital marketing campaigns across social media, email, SEO, SEM, and display ads.
• Create engaging content for social media platforms, website, and online ads.
• Manage company social media pages, ensuring consistent brand messaging.
• Monitor and analyze campaign performance using analytics tools to recommend improvements.
• Conduct keyword research and implement SEO best practices to improve online visibility.
• ⁠Manage online store listings, product descriptions, and digital catalogues.
• Collaborate with the sales and branding teams to align marketing goals.
• Stay updated with industry trends, competitor activities, and emerging digital tools.
• Track and report on key performance metrics (engagement, reach, conversions, ROI).

Requirements

• Bachelor’s Degree in Marketing, Communications, Business, or a related field with 3-4 years experience.
• Proven experience as a Digital Marketer, Social Media Manager, or similar role.
• Strong understanding of SEO, SEM, Google Ads, Facebook Ads, and email marketing.
• Proficiency in digital marketing tools such as Canva, Meta Business Suite, Google Analytics, etc.
• Excellent content creation, storytelling, and copywriting skills.
• Ability to analyze data and translate it into actionable insights.
• Creative, detail-oriented, and able to work independently.