Digital Marketer at People2profit-NG

Job Responsibilities

• Design, build and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with the Ecommerce &Web team to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Instrument conversion points and optimize user funnels.

Qualification & Requirements

• HND/BSc in marketing or a related field.
• 3-7 years proven work experience in digital marketing.
• Demonstrable experience in managing SEO/SEM, marketing database & Email/social media campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Strong analytical and data-driven skills