Digital Marketer at LOPTERRA

Job Code: LPT / DMO7
Location: Ikeja, Lagos

Responsibilities

• Manage all aspects of our digital marketing including our SEO/SEM,
• Build a robust marketing database/pipeline, email, and display advertising campaigns.
• Plan and manage company’s website, social media presence on all digital platforms, email & design
• Develop and monitor campaign budgets.
• Coordinate with advertising and media experts to improve marketing results.
• Identify the latest trends and technologies affecting our industry.
• Develop new and innovative growth strategies.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
• Evaluate important metrics that affect our website traffic, and target audience.
• Prepare accurate reports on our marketing campaign’s overall performance.

Requirements

• A University Degree.
• Solid understanding of HTML, CSS, and JavaScript is required.
• Demonstrable experience leading and managing SEO/SEM,
• Up-to-date on the latest trends and technologies in digital marketing.
• Demonstrable experience managing marketing database, email, social media, and/or display advertising campaigns
• A minimum of 3 years’ experience in a digital marketing or advertising position.
• In-depth knowledge of various social media platforms and website analytics and tools.
• Highly creative and analytical abilities.
• Excellent communication and interpersonal skills.
• Experience in identifying target audiences.