Digital Marketer at Ivee Consulting Limited

Job Summary

• The Digital Marketer will be responsible for developing and executing digital marketing strategies to drive brand awareness, customer acquisition, and engagement for the company.
• Candidates will report to the Head of Marketing.
• This role requires expertise in digital advertising, SEO, content marketing, and social media management within the fintech industry. The ideal candidate will leverage data-driven insights to optimize campaigns and enhance the company’s online presence.

Key Responsibilities

Digital Strategy & Campaign Management:

• Develop and implement comprehensive digital marketing strategies to achieve business objectives.
• Plan, execute, and optimize online campaigns across various digital platforms, including Google Ads, social media, and email marketing.
• Monitor and analyze digital marketing performance, providing data-driven recommendations for improvement.
• Conduct A/B testing to optimize ad creatives, landing pages, and content effectiveness.

Search Engine Optimization (SEO) & Content Marketing:

• Implement SEO strategies to improve organic search rankings and increase website traffic.
• Develop engaging and informative content for blogs, newsletters, and digital ads.
• Collaborate with content creators and designers to produce high-quality digital assets.
• Track and optimize content performance to enhance customer engagement.

Social Media & Community Engagement:

• Manage and grow the company’s presence across social media platforms (LinkedIn, Twitter, Instagram, etc.).
• Develop and execute social media campaigns to increase brand visibility and customer interactions.
• Monitor industry trends and engage with fintech communities to drive brand credibility.
• Respond to customer inquiries and feedback on digital platforms.

Data Analytics & Performance Tracking:

• Utilize analytics tools (Google Analytics, Facebook Business Manager, etc.) to track campaign performance.
• Generate reports on key performance metrics and present insights to stakeholders.
• Optimize digital marketing strategies based on data-driven insights.
• Stay updated on the latest digital marketing trends, tools, and best practices.

Lead Generation & Conversion Optimization:

• Develop strategies to generate and nurture leads through digital channels.
• Optimize landing pages and user journeys to improve conversion rates.
• Work with the sales team to align marketing efforts with customer acquisition goals.
• Implement marketing automation tools to enhance lead generation efforts.

Requirements

Qualifications & Skills:

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 3+ years of experience in digital marketing, preferably in the fintech or financial services sector.
• Strong knowledge of Google Ads, SEO, social media advertising, and content marketing.
• Experience with marketing automation tools (HubSpot, Mailchimp, etc.).
• Proficiency in Google Analytics, social media analytics, and performance tracking.
• Excellent communication, creativity, and analytical skills.
• Ability to work in a fast-paced environment and adapt to changing trends.

Preferred Experience:

• Prior experience in a fintech company or digital financial services.
• Strong understanding of compliance and regulatory considerations in financial marketing.
• Knowledge of UX/UI principles for landing page optimization.
• Familiarity with CRM and customer retention strategies.