Digital Marketer at HRBP Limited

Key Responsibilities

• Lead Acumeet’s digital strategy across paid, owned, and earned channels.
• Run targeted campaigns on LinkedIn, Google Ads, Meta, and programmatic channels
• Optimize retargeting funnels to drive product demos, free trials, and pipeline contribution.
• Manage website SEO, CRO, analytics (GA4), and landing page performance.
• Implement and optimize marketing automation flows for SDR/AE handoff
• Own the Acumeet content calendar across all formats
• Produce compliance-aligned content that resonates with enterprise personas
• Translate technical capabilities (Azure OpenAI, on-prem deployment, AI models, security posture) into compelling messaging
• Work with the sales team to ensure event ROI and lead capture follow-up
• Collaborate with product & engineering to simplify technical concepts into product marketing stories.
• Develop persona-based messaging for: Financial Services, Healthcare, Government, Telecom, Professional Services
• Build dashboards for: MQLs, SQLs, pipeline contribution, Cost per acquisition (CPA) MQL → Demo Conversion Campaign ROI Organic website growth

Qualification and Requirement

• Bachelor’s in marketing, Communications, Business, or related fields
• Mnimum of 2years experience in Digital marketing, B2B SaaS or Tech marketing.
• Experience marketing SaaS tools, or Microsoft ecosystem solutions.
• Hands-on experience with campaigns targeting enterprise buyers.
• Strong expertise in digital channels (SEO, SEM, LinkedIn Ads).
• Ability to translate technical concepts (AI, LLMs, cloud, compliance) into simple, compelling content.
• Experience managing offline events and B2B activations.
• Excellent writing, storytelling, and communication skills.
• Comfortable working cross-functionally with Sales, Product, and Engineering teams.