Digital Marketer Executive at Matshall Academy

Responsibilities

• The Digital marketer will be responsible for driving awareness of the company’s products and services via digital channels such as online advertising and social media.
• Working within the marketing team, they plan and execute digital campaigns, monitor their success and report results back to business leadership.
• Developing and executing the organisation’s annual digital marketing plan, including PPC, SEO, Social Media, Affiliates and Display/Re-targeting
• Devising innovative digital marketing campaigns, that feed into the organisation’s overarching marketing strategy.
• Creating engaging digital content that increases customer engagement and enhances the organisation’s online brand
• Implementing strategies to drive traffic to the organisation’s website, including SEO and PPC
• Creating and implementing a social media policy and framework for the organisation
• Moderating all social media platforms including Twitter, Instagram and Facebook
• Managing the digital marketing budget, including allocating budgets across different channels and platforms
• Producing regular digital dashboards for the Head of Marketing, reporting progress against set KPIs
• Working closely with colleagues in sales and IT to ensure all activity is integrated.

Candidate Requirements
Essential:

• Proven experience managing a digital marketing function for an organization
• Strong track record implementing successful digital marketing campaigns
• Experience using Google advert
• Knowledge of website analytics tools, for example Google Analytics
• Experience in setting up and optimising Google Adwords campaigns.