Digital Marketer at Daily Trust

The Digital Marketer plays a crucial role in driving traffic, engagement, and growth for the YouTube project, helping to achieve the specified KPIs and maximize the project’s reach and revenue.

Responsibilities:

• Digital Strategy: Develop and execute a comprehensive digital marketing strategy tailored to each vertical of the YouTube project: Health, Wellness, and Lifestyle; Travel and Exploration; and Starters Connect.
• Audience Analysis: Conduct in-depth audience research to understand the target demographics, preferences, and behaviors of viewers within each vertical.
• Content Promotion: Strategically promote YouTube channel content across various digital channels, including social media platforms, email marketing, and online communities.
• SEO Optimization: Implement SEO strategies to improve the visibility and discoverability of YouTube videos and the channel itself. This includes optimizing video titles, descriptions, and tags.
• Paid Advertising: Manage paid advertising campaigns on platforms like Google Ads and social media to increase channel visibility, reach, and subscriber acquisition.
• Analytics and Insights: Utilize analytics tools to track the performance of videos and channel growth. Analyze data to make data-driven decisions and optimize marketing efforts.
• Engagement Strategies: Develop engagement strategies to increase likes, shares, comments, and overall viewer interaction with the channel’s content.
• Community Building: Foster an active and engaged community around the YouTube channel by responding to comments, questions, and feedback promptly and positively.
• Collaborations: Identify and initiate collaborations with other YouTube channels, influencers, and relevant partners to expand the channel’s reach and audience.
• Branding and Consistency: Ensure that the channel’s branding and messaging are consistent across all digital marketing channels.
• Monetization Strategies: Work towards achieving the project’s monetization goals, including revenue from affiliate marketing, sponsored content, and YouTube ads.