Digital Marketer / Content Creator at Westfield Consulting

Location: Ikeja, Lagos

Job Brief

• We are looking for a Content Creator to write and publish various types of pieces for our company’s web pages, like articles, ebooks and social media posts.
• Content Creator responsibilities include producing marketing copy to advertise our products, writing blog posts about industry-related topics and promoting our content on social media.
• To be successful in this role, you should have experience with digital publishing and generating traffic and leads for new business.
• Ultimately, you will help us reach our target audience by delivering both useful and appealing online information about our company and products.

Responsibilities

• Research industry-related topics
• Prepare well-structured drafts using digital publishing platforms
• Create and distribute marketing copy to advertise our company and products
• Interview industry professionals and incorporate their views in blog posts
• Edit and proofread written pieces before publication
• Conduct keyword research and use SEO guidelines to optimize content
• Promote content on social networks and monitor engagement (e.g. comments and shares)
• Identify customers’ needs and recommend new topics
• Coordinate with marketing and design teams to illustrate articles
• Measure web traffic to content (e.g. conversion and bounce rates)
• Update our websites as needed

Requirements

• 3 years ofwork experience as a Content Creator,Copywriter or similar role
• Portfolio of published articles
• Hands-on experience with Content Management Systems (e.g. WordPress)
• Excellent writing and editing skills in English
• An ability to fact-check long-form content pieces
• Time-management skills
• Familiarity with SEO.