Digital Marketer / Content Creator at The Space

Location: Victoria Island, Lagos

Experience Level: Mid-Level Experience

Job Description

• We are looking for a creative Digital Marketing/Content Creator who can execute and develop strategies for Business-to-Business (B2B) and Business-to-Consumer (B2C) user acquisition for our application.
• You will work directly with the executive team to better understand project expectations, produce content, participate in the brainstorming process, and conduct research to develop or support writing.
• You will be responsible for developing, evaluating, and editing content for the company that will be published on the company's websites and social media pages as a digital marketing/content creator.
• Manage both internal and external company communications, newsletters, and blog entries.

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence.
• Brainstorm new and creative growth strategies.
• Collaborate with other internal creative teams to create landing pages and optimize the user experience.
• Create email blast campaigns to target key customers.
• Researches, write, and create relevant and acceptable material for ToNote's Tech-led legislative application, such as web-based promotions, page layouts, and other creative initiatives, ensuring that deliverables meet quality and brand objectives across all digital touch-points.
• Maintains current knowledge in document verification in the legal sector in order to successfully and consistently communicate the brand and its stance in the marketplace.
• Ensures that all of ToNotes' digital touch-points adhere to quality and brand standards.
• Ensure timely delivery of published material, managed project schedules, milestones, and internal information.
• Monitor and analyze social media insights in terms of traffic, engagement, shares, and sales conversion rates.
• Create editorial calendars and schedules for social media.
• Creating, improving, and maintaining an appropriate range of content to align with the company’s branding and marketing strategy by sharing content to raise brand awareness and monitoring web traffic and metrics to identify best practices.

Requirements

• A Bachelor’s Degree in Communications, English, Journalism, Literature, Marketing or other related fields with 3 - 5 years of experience.
• The candidate must possess a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
• Must possess good communication and business writing skills
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Proven working experience in digital marketing.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• We are especially looking for candidates who are highly proactive and are keen to take initiative on the job.
• Excellent understanding of how digital marketing channels work.