Digital Marketer at CarpartsNigeria Automobile Limited

Job Summary

• The Digital Marketer is responsible for planning, executing, and managing online marketing initiatives to increase brand awareness, generate leads, and drive sales through digital channels.
• The role requires creativity, analytical thinking, and hands-on execution across social media, advertising, and content platforms.

Responsibilities

• Develop and execute digital marketing plans aligned with business objectives.
• Plan monthly content calendars and campaign schedules.
• Manage company social media platforms (Facebook, Instagram, TikTok, X, LinkedIn).
• Respond promptly to comments, messages, and inquiries.
• Grow audience reach and engagement.
• Create digital content including posts, captions, videos, graphics, and ads.
• Ensure consistency in brand voice, tone, and visual identity.
• Support product promotions and special offers.
• Improve search engine visibility through basic SEO.
• Use insights to improve strategy and results.
• Protect and enhance the company’s online image.

Required qualification and Skills

• Degree or certification in Marketing, Communications, or related field (advantage).
• Proven experience in digital marketing or social media management.
• Strong knowledge of social media platforms and trends.
• Content creation
• Basic graphic design or video editing skills (advantage).
• Knowledge of digital advertising tools and analytics.
• Strong communication and organizational skills.

Personal Attributes:

• Creative and proactive
• Result-oriented and data-driven
• Detail-oriented
• Ability to work independently and as part of a team
• Strong time-management skills.