Digital Marketer at Archware Technologies International Limited

Job Description

• The Digital Marketer would beresponsible for helping maintain a brand by working on marketing campaigns.
• Their duties include performing market research, strategizing with other marketing professionals, and creating content to aid in the success of marketing campaigns.

Duties and Responsibilities

• The Digital Marketer should compare the company’s advertising techniques and offerings with those of competing businesses.
• He/She would help maintain a profitable message for your company and help with research to ensure your offerings come close to ideal price points to offer value to potential clients but still let you enjoy a thriving business.
• He/She would keep an eye on data that shows changing trends in advertising consumption and ensure that potential clients and consumers view thecompany’s ad projects.

Duties include the following:

• Research advertising trends.
• Research competitors’ pricing and products.
• Decide on the appropriate placement of ads.
• Determine what content will reach customers.
• Develop projects to create content.
• Publish digital marketing content online.
• Implement email marketing campaigns.
• Measure digital traffic.
• Monitor social media and Google Analytics.
• Optimize paid advertising campaigns using SEO and other tools.
• Report on the growth and analytics of campaigns to stakeholders.
• Scale campaigns to maximize ROI
• Monitor project status and budget
• Conduct market research to inform campaigns
• Brainstorm and implement experiments and conversion tests

Skills and Qualifications
The Digital Marketer should have:

• A Degree in Marketing, Business, English or other fields that enhance their ability to create original content relevant to promoting the Company’s products.
• 2 years of previous sales and customer service experience, in order to understand how to appeal to different audiences and seek to expand the Company’scustomer base.
• He/She should have experience navigating social media such as Facebook and Instagram and understand how keywords boost marketing effectiveness.

Key Skills include:

• Business Savvy.
• Research Ability.
• Digital Literacy.
• Organized Work Habits.
• Composition of Sales Products.

Salary
N120,000 - N150,000 monthly.