Digital Marketer at Alfred & Victoria Associates

Main Duties

• Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
• Develop, implement and monitor campaign budgets.
• Plan and manage our social media platforms.
• Give creative designs on weekly basis on social media campaign.
• Generate sales leads through social media and report on weekly basis.
• Prepares accurate reports on our marketing campaign’s overall performance.
• Coordinate with advertising and media experts to improve marketing results.
• Identify the latest trends and technologies affecting our industry.
• Evaluates important metrics that affect our website traffic, service quotas, and target audience.
• Work with your team to brainstorm new and innovative growth strategies.
• Oversee and manage all contests, giveaways, and other digital projects.
• Handles all web hosting and web design for the company.
• Set up and optimize company pages within each platform to increase the visibility of company’s social content.
• Track and analyse analytics reports to gain insight on traffic, demographics, and effectiveness; utilise this information to positively affect future outcomes.
• Responsible for continuous improvement by capturing and analysing the appropriate social data/metrics, insights and best practices, and then act on the information.
• Any other Tasks assigned to you by the Management.

Personal Qualities & Qualifications
Job Holder need to be:

• Degree holder in related field.
• A focussed, self-motivated web designer with creative flair who will bring online presence strategies to life.
• Candidate must possess excellent analytical and presentation skills and be able to influence internal and external organizations.
• Strong familiarity with the business applications of social media platforms (Facebook, Instagram, Twitter etc.).
• Knowledge of web design best practices.
• Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns.
• Strong written and verbal communication skills.