Digital Marketer at Ak Swift Logistics

Job Description

• We are seeking a highly creative and results-driven Digital Marketer to join our dynamic team at AK Swift Logistics Limited. 
• The ideal candidate will be responsible for developing, implementing, tracking, and optimizing our digital marketing campaigns across all digital channels. 
• You will play a key role in building our brand presence online, generating leads, and supporting business growth.

Key Responsibilities

• Develop and manage digital marketing strategies across platforms (Google, Instagram, Facebook, LinkedIn, Xetc.).
• Create engaging content for the company’s website, blog, and social media platforms.
• Optimize SEO/SEM strategies to increase visibility and website traffic.
• Monitor, track, and report performance of digital campaigns using analytics tools.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Manage paid ad campaigns and budget allocation.
• Develop email marketing campaigns and maintain mailing lists.
• Collaborate with sales and operations teams to support campaigns and promotions.
• Maintain brand consistency across all digital channels.

Requirements
Educational Qualifications:

• B.Sc. / HND in Marketing, Mass Communication, Business Administration, or any related field.
• Certifications in Digital Marketing (Google, HubSpot, etc.) are an added advantage.

Experience:

• Minimum of 3 - 5 years proven experience in digital marketing.
• Experience in a logistics, transport, or freight-related business is a plus.

Required Skills:

• Strong understanding of digital marketing tools and trends.
• Proficiency in Google Analytics, Ads Manager, SEO/SEM tools, and email marketing platforms.
• Content creation and copywriting skills.
• Knowledge of social media algorithms and engagement strategies.
• Graphic design basics using tools like Canva, Adobe Photoshop (a plus).
• Excellent communication and organizational skills.
• Creative thinking and attention to detail.
• Ability to work independently and as part of a team.

Other Requirements:

• Must be tech-savvy and data-driven.
• Strong passion for digital media and logistics.
• Must be based in Lagos and available for on-site/physical engagements.
• Immediate availability is a plus.

Remuneration

• Competitive salary.
• Performance-based bonuses.
• Opportunities for career growth and training.
• Supportive and dynamic work environment.