Digital Maketer at BigFix Integrated Technologies

Job Description:

BigFix Technologies is seeking a talented and passionate Digital Marketing Specialist to join our growing team. The ideal candidate will be a creative and data-driven individual with a strong understanding of digital marketing principles and a proven track record of success in driving online growth.

Responsibilities:

• SEO:
  • Conduct keyword research and analysis.
  • On-page and off-page SEO optimization.
  • Track, report, and analyze website traffic and SEO performance.
• Lead Generation: 
  • Develop and implement lead generation strategies across various channels (e.g., website forms, social media campaigns, email marketing).
  • Track and analyze lead conversion rates and identify areas for improvement.
• Email Marketing: 
  • Create, design, and execute targeted email campaigns.
  • Manage email lists and maintain deliverability.
  • Track email campaign performance and optimize accordingly.
• Brand Promotions: 
  • Develop and execute integrated marketing campaigns to enhance brand awareness and visibility.
  • Manage online reputation and respond to customer inquiries and reviews.
• Social Media Management: 
  • Develop and execute social media strategies across various platforms (e.g., Facebook, Twitter, LinkedIn, Instagram).
  • Create engaging social media content and monitor online conversations.
  • Analyze social media performance and identify areas for improvement.
• Marketing Strategy: 
  • Develop and implement comprehensive digital marketing strategies aligned with business objectives.
  • Conduct market research and competitor analysis.
  • Stay up-to-date with the latest digital marketing trends and best practices.
• Paid Advertising: 
  • Manage paid advertising campaigns on platforms like Google Ads, social media, and other relevant channels.
  • Track and optimize campaign performance to maximize ROI.

Qualifications:

• Degree in Marketing, Communications, or a related field.
• 2+ years of experience in digital marketing.
• Proven experience in SEO, lead generation, email marketing, and social media marketing.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.
• Proficiency in using marketing automation tools 
• Experience with Google Analytics and other web analytics tools.
• Strong understanding of social media best practices and algorithms.
• Experience with paid advertising platforms (e.g., Google Ads, Facebook Ads).
• Passion for digital marketing and a strong desire to stay updated on industry trends.

Bonus Points:

• Experience with content marketing and content creation.
• Experience with CRM systems.
• Experience in a B2B environment.

Note:

• This job description is intended to provide a general overview of the position. It is not intended to be an exhaustive list of duties and responsibilities.
• BigFix Technologies is an equal opportunity employer and values diversity. We encourage all qualified candidates to apply, regardless of race, color, religion, sex, gender identity, national origin, disability, or veteran status.