Digital Growth & Content Lead at The People Practice

Responsibilities

Content Strategy and Management:   

• Develop and execute a comprehensive digital communications strategy that includes content creation, distribution, and engagement.  
• Oversee the development and execution of the editorial calendar, ensuring a consistent flow of high-quality content.  
• Collaborate with the relevant stakeholders for the creation, curation and execution of the organization's content strategy  
• Edit, proofread, and optimize content for digital platforms.  
• Ensure content is SEO-friendly and follows best practices for online engagement.  
• Collaborate with other departments to gather information and insights for content creation.  
• Establish and enforce the organization's editorial standards. 
• Stay updated on industry trends and recommend continuous improvements to the content strategy.  

Content Creation:  

• Write and create engaging and informative content, including articles, blog posts, social media updates, and email campaigns.  
• Work with relevant internal and external teams to produce multimedia content such as videos, infographics, and podcasts.  
• Craft compelling and clear messaging that aligns with the organization's brand voice.  
• Tailor content for various digital channels and target audiences.  
• Conduct interviews and research to gather information for articles and features.  
• Lead the development of thought leadership content from subject matter experts within the organization.

Digital Platform Management:  

• Oversee social media accounts and develop strategies for increasing engagement and followers.  
• Monitor website traffic, social media metrics, and other digital analytics to assess content performance.  
• Measure and report performance of all digital marketing campaigns, and assess against goals (impact, value for money).  
• Identify trends and insights, and optimize spend and performance based on the insights   
• Brainstorm new and creative growth strategies.  
• Drive the delivery of the organization's internal and external newsletters, partnering with relevant internal stakeholders.  
• Utilize strong analytical ability to evaluate target audience’s end-to-end experience across multiple channels and touch points.  
• Explore and implement emerging digital platforms and technologies to expand our reach.  

Leadership:  

• Recruit external consultants as needed and manage cross-relationships across the team to ensure impactful collaboration.  
• Delegate tasks and ensure team members meet deadlines.  
• Foster a collaborative and creative work environment.  
• Support team evaluation and performance reviews.  

Professional Development:  

• Seeking opportunities for learning and growth, both independently and through mentorship.  
• Actively participating in training sessions and workshops to enhance skills.  
• Engaging in self-reflection and seeking feedback to improve performance.  

Qualifications

• A Master’s degree in Mass Communications, Journalism, Digital Marketing, or related field. 
• Proven experience in digital communications, content management, or journalism, with a minimum of 4 years in a leadership role.
• Expertise in digital marketing strategies, including SEO/SEM, email marketing, social media, and display advertising campaigns. 
• Strong writing and editorial skills, with the ability to craft engaging content and oversee an editorial calendar.
• Experience in leading a team of content creators and designers, with strong management skills.
• Ability to analyze data and metrics to assess the effectiveness of content and campaigns, utilizing tools such as Google Analytics and Insights from social media platforms. 
• Familiarity with content management tools, email marketing platforms, graphic design software, to aid work delivery
• The capacity to manage multiple projects simultaneously, meet deadlines, and maintain a high standard of quality.
• Strong strategic planning skills to develop a comprehensive digital communications strategy that aligns with organizational goals.
• Knowledge of search engine optimization techniques and best practices for social media platforms to enhance visibility and engagement.
• An understanding of diverse cultures and communities to ensure content is inclusive and resonates with target audience.

Must have skills

• Excellent verbal and written communication skills for internal coordination and external stakeholder engagement.
• A knack for innovative approaches to content and growth strategies, and the capacity to brainstorm new ideas for engagement.
• Ability to adapt to new technologies and changes in the digital landscape, showing a willingness to learn and implement new tools and platforms.